Loews Hotels & Co Celebrates with TODAY’s Read with Jenna Book Club and Announces New Brand-Wide Program, “Local by Loews Hotels,” For Third Annual Summerfest
Travelers will have the opportunity to embrace the essence of “CULTURE, COMMUNITY, and CRAFT” with an exclusive celebration, a new locally-minded, brand-wide program, and more
NEW YORK (June 3, 2024) - Loews Hotels & Co, the brand behind 25 hotels and resorts across the United States and Canada, proudly announces the highly anticipated third iteration of its Summerfest programming, complete with an exclusive celebration with TODAY’s Read with Jenna, the launch of “Local by Loews Hotels,” a new brand-wide, locally-minded hallmark program, and a continuation of the recently unveiled “Free Spirited by Loews Hotels.”
CULTURE - Loews Hotels x Read with Jenna Summer(fest) Reading List
Loews Hotels & Co is delighted to announce an exclusive summer celebration with TODAY’s Read with Jenna, Jenna Bush Hager's esteemed book club. Embracing the burgeoning trend of indulging in literary escapes while on vacation, guests will have access to a handpicked Summer(fest) Reading List curated by Jenna herself.
As part of this celebration, guests will enjoy the convenience of purchasing books through Shop TODAY, providing the flexibility to stock up in advance or acquire ebooks and audiobooks during their stay. This initiative, which will include additional touch points, including curated kids’ reading lists and access to Jenna’s summer travel picks, aims to encourage exploration both within and beyond hotel walls.
COMMUNITY - Local by Loews Hotels
To further amplify the “welcoming you like family” brand ethos, Loews Hotels & Co is proud to launch Local by Loews Hotels, a new brand program designed to celebrate the unique culture, flavors, and hardworking individuals of each destination. Through exclusive partnerships, pop-ups, and experiences with local businesses, guests will have the opportunity to indulge in authentic experiences that highlight the best of the local community year-round.
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ABOUT LOEWS HOTELS & CO
Headquartered in New York City, Loews Hotels & Co is rooted in deep heritage and excellence in service. The hospitality company encompasses branded independent Loews Hotels and a solid mix of partner-brand hotels. Loews Hotels & Co owns and/or operates 25 hotels and resorts across the U.S. and Canada, including eight hotels at Universal Orlando in partnership with Comcast NBC Universal. The newly opened Loews Coral Gables Hotel offers premier hospitality just four blocks from the city’s iconic Miracle Mile. Loews Arlington Hotel and Arlington Convention Center will open in 2024 in the city’s sports and entertainment district. Located in major city centers and resort destinations from coast to coast, the Loews Hotels portfolio features properties grounded in family heritage and dedicated to delivering unscripted guest moments with a handcrafted approach. For reservations or more information about Loews Hotels, call 1-800-23-LOEWS or visit: www.loewshotels.com.
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ABOUT READ WITH JENNA
Jenna Bush Hager is the co-host of NBC’s TODAY with Hoda & Jenna and founder of Read with Jenna, TODAY’s wildly popular book club. Read with Jenna is celebrating its fifth anniversary this year. Since its inception, there have been 68 book club selections, with 43 becoming New York Times bestsellers. Jenna has remained steadfast in her mission to highlight debut and diverse authors, connect readers, and share her love of reading. Jenna has also introduced Read with Jenna Jr., a summer initiative with the mission of making reading fun for kids, one book at a time.
Media Contact: BMF | LoewsHotels@wearebmf.com
