Loews Hotels & Co Launches “Free Spirited” Programming
The brand-wide program invites guests to enjoy handcrafted low and no-ABV beverage options with local flavor
NEW YORK (April 10, 2024) - Today Loews Hotels & Co, the brand behind 25 hotels and resorts across the United States and Canada, proudly announces the debut of their Free Spirited by Loews Hotels program. As one of the pioneering hotel brands to embrace the growing trend of mindful consumption, Free Spirited by Loews Hotels will provide elevated and bespoke hotel bar programming for those who choose to imbibe less or not at all.
As part of Loews’ commitment to “welcoming you like family,” the brand continues to create judgment-free environments designed to accommodate guests of all ages, abilities, and lifestyles. With this program, Loews Hotels will showcase their respective, on-site mixology talent crafting impressive libations focusing on locally sourced ingredients and unique flavor combinations.
"At Loews Hotels, we recognize that our guests have varying preferences when it comes to beverage choices, and we are dedicated to providing an inclusive and elevated experience for all," said Mark Weiss, Senior Vice President Food and Beverage at Loews Hotels & Co. "Free Spirited by Loews Hotels underscores our commitment to innovation and guest-centricity, and we are looking forward to showcasing our properties’ mixology teams and their expertise."
Beyond the bar, Free Spirited by Loews Hotels will seamlessly integrate into catering and event planning, offering a curated selection of non-alcoholic beverages that are as thoughtful and intricate as their alcoholic counterparts. Moreover, this program will be infused into tentpole, brand-wide programming throughout the year, such as the brand’s annual Summerfest, further fulfilling the holistic approach to preference accommodation.
Free Spirited by Loews Hotels kicks off on April 10, 2024. For more information about Loews Hotels, please call 1-800-23 LOEWS or visit https://www.loewshotels.com.
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ABOUT LOEWS HOTELS & CO
Headquartered in New York City, Loews Hotels & Co is rooted in deep heritage and excellence in service. The hospitality company encompasses branded independent Loews Hotels and a solid mix of partner-brand hotels. Loews Hotels & Co owns and/or operates 25 hotels and resorts across the U.S. and Canada, including eight hotels at Universal Orlando Resort and three new hotels opening in 2025 as part of their partnership with Comcast NBC Universal. The newly opened Loews Arlington Hotel and Arlington Convention Center offers premier hospitality in the city’s vibrant sports and entertainment district. Located in major city centers and resort destinations from coast to coast, the Loews Hotels portfolio features properties grounded in family heritage and dedicated to delivering unscripted guest moments with a handcrafted approach. For reservations or more information about Loews Hotels, call 1-800-23-LOEWS or visit: www.loewshotels.com.
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Media Contact: BMF | LoewsHotels@wearebmf.com
